Boxing Day Sales 2022: Best Early Deals In Australia

One of the most popular Australian Christmas traditions is gearing up for the Boxing Day sales. Known as one of the biggest sales events of the year – closely tied with Black Friday – the Boxing Day sales offer massive discounts on brands you don’t usually see, from the biggest and best retailers like The Iconic and Amazon.

And turns out Aussie retailers can’t wait to get in on the action with many of them kicking off those eye-watering bargains much earlier than expected.

From fashion to home to tech to beauty, keep on scrolling to shop the Boxing Day sales.

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As always, please note: price are correct and products in stock at time of publishing. We’ll do our best to keep this story updated, but be aware products move fast during sales events.

After more Boxing Day bargains? See our full line-up of deals and discounts here.

Boxing Day is the day after Christmas Day, the 26 December. The term ‘Boxing Day’ is thought to have originated in the 1800s when the affluent would give their servants and staff a day off and bequeath them with a boxed gift they would take home to share with their families.

Now, the day after Christmas is best known as one of the biggest sales events in our country. In fact, Monash University researchers discovered two-thirds of Aussie shoppers would delay their festive spending until today to take advantage of bargains.

While Boxing Day is a huge sales event in Australia, there are several other sales events that occur during the year that are worth paying attention to. November offers Black Friday and Cyber Monday, which are both massive sales events, as well as smaller ones like Click Frenzy.

Your best bet at avoiding the crippling decision paralysis that can inconveniently pop up during sales events is to create wish lists in advance. Influencer and deals aficionado, Dani Katralis (of @LuxeAndLemonade), told news.com.au’s Jessica Wang that this is the key to scoring bargains during sales periods – not buying a whole bunch of products you don’t want or need. “Go in prepared,” says Dani. “[A wish list] also doubles as your decision making guide. When you look back at your wishlist during sale time you can see if you really want it.”

Marina has been helping Australian shoppers find products that are actually worth buying for more than five years. Since joining news.com.au’s shopping team in 2021, she has become an expert in sales and deals and curates news.com.au checkout’s must-read weekly shopping and deals article. For the past five years, she has covered mega sale events like Black Friday and Boxing Day, sifting through hundreds of deals to find the biggest discounts on the products worth adding to cart. She is also passionate about all things beauty having tested hundreds of serums, eye creams and moisturisers to provide first-hand reviews. She has previously worked at comparison site Finder as a Shopping Writer and has written for popular titles including Marie Claire, Women's Health and The Carousel.

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